Kim Kardashian introduced “Armenian” shades

Kim Kardashian, the American star with Armenian roots, told about the appearance of “Armenian” and “Albanian” shades in the expanded palette of eye shadows of her own cosmetic brand KKW Beauty.

“I together with Mario (Mario Dedivanovic is a Hollywood makeup artist of Albanian origin) feel that our cultural heritage has a deep meaning for us. Mario was with me in Armenia, and we were always talking about our cultures and decided that it would be ideal to name the new shadows in honor of ourselves,” Kim Kardashian said in an interview to the women’s magazine Refinery 29.

Mario noted that when it comes to glamour, Kim sticks to ethnic images more and more often.
The collection KKW Beauty X Mario has been worked on for 10 years and will be presented on 5 April 2018.

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